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Brand Strategy
What it covers: Naming, messaging, positioning, value proposition design, and brand architecture.
Ideal for: Early stage teams, creators, or startups who have a product, but need a clear story that resonates with investors, partners, and customers.
Outcomes: A sharp, founder-aligned narrative. Positioning and value prop that differentiate you. Messaging pillars you can reuse across website, deck, and product. Suggestions for how the brand can evolve as you grow. Typical timeline: ~2–3 weeks, depending on depth and research needs.
Visual Identity
What it covers: Logo system, typography, color palettes, basic iconography, layout styles, and art direction.
Ideal for: Teams who need to look like they belong in the “Tier 1” bucket, without losing character and texture.
Outcomes: Primary + secondary logo marks, typography and color system ready for product and marketing, art direction guidance, a concise brand reference sheet. Typical timeline: ~3–4 weeks, often paired with Brand Strategy.
Product & MVP
What it covers: UX flows, interface design, product narratives, and no code or light code MVP builds.
Ideal for: Founders who want to move from idea or prototype to something they can show users, investors, or early customers, fast.
Outcomes: Clear user journeys and UX flows, high fidelity screens or clickable prototype, optional no code/light code build, product copy that matches your brand story. Typical timeline: ~4–6 weeks, depending on complexity.
Launch Collateral
What it covers: Websites, pitch decks, demo flows, and content themes for launch. Ideal for: Teams approaching a public launch, funding round, or major announcement who want everything aligned.
Outcomes: Launch website or landing page, pitch/investor deck, demo script, content themes for social/email/announcements. Typical timeline: ~3–5 weeks; often layered on top of existing brand or product work.
Not sure which path fits you?
We’ll help you scope the right kind of engagement on our first call.
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